When was the last time you visited the second page of Google? Implementing effective search engine optimization strategies is key to being found by your prospects online.
Today, search engine optimization isn’t about stuffing your website with keywords. Landing on the top page of Google takes a multi-faceted, strategic approach.
Before creating content, we work with your team to understand your target audience and how you want to be found online. From there, we identify search terms your ideal customer uses and conduct keyword research to identify opportunities to target.
Once we’ve selected the keywords to target, we refresh your website’s metadata to include relevant search terms. This includes developing a focus keyword, meta description, title tag, and alt tags for each page.
Search engine optimization isn’t a once-and-done strategy. Instead, you need to develop ongoing blog and social media content inline with the identified keywords. We’ll recommend a content strategy, targeting search terms related search terms to bolster your strategy and improve your visibility online.
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